About Lara — Lyra Social Media Agency

The person behind Lyra

LARACHRISTIE.

Founder & social media strategist

The honest version

"I'm not interested in vanity metrics. I care about whether your social media is bringing in enquiries, building trust with your audience, and making your business look the way it deserves to."

— Lara, Founder of Lyra · Manchester

Honest first

If we're not the right fit, we'll say so. No overselling, no vague promises.

Results over vanity

Follower counts mean nothing if they're not turning into enquiries.

Plain language

No jargon. No confusing reports. Clear communication, always.

Small business first

Built for businesses who actually have something real to say.

The story

Why I built
Lyra.

I wanted to build something on my own terms.

I started Lyra because I wanted to build something I was genuinely proud of — not clock in for someone else. But I also saw a real gap in the market that I couldn't stop thinking about.

Small businesses were being failed.

They knew social media mattered. They just didn't have the time to do it properly, and they couldn't justify the cost of a full agency. So they'd either wing it themselves or pay someone who treated them like a small fish in a big pond.

Neither option was good enough.

Lyra is the third option.

You get the professionalism of an agency without the overhead. Someone who actually learns your business, your voice, and what your customers respond to. Every month, clear proof it's working — in plain English.

The size of the client doesn't change the quality of the work.

Small businesses managed across the country — product brands, service businesses, hospitality and more.

Generic templates. Every strategy is researched and built around your specific business and audience.

MCR

Based in Manchester. Working with ambitious small businesses across the UK.

How I work

THE LYRA approach.

Learn your business properly

Before we post a single thing, we learn what you do, who you serve, and what makes you different. Every strategy starts here — not with a template.

Build the strategy around your goals

Follower growth, enquiry generation, brand awareness — different goals need different approaches. We'll be clear about what we're aiming for and why.

Deliver consistently and report honestly

You'll always know what's happening. Monthly plain-English reports. If something isn't working, we'll tell you — and fix it.

Who we work with

Hair salon · Manchester

NOVI COLLECTIVE

Taken from zero social presence to a fully booked salon. Instagram became the primary driver of new client enquiries within months.

Case study available

Your business

COULD BE NEXT.

We work with product brands, service businesses, hospitality, coaches and creatives across the UK. If you've got something real to say, we'll help you say it.

Book a free call →

Get in touch

BOOK A
free call.

No pitch. No pressure. Just an honest conversation about your business and whether Lyra is the right fit. We'll get back to you within 24 hours.

◆ Free 30-minute call

◆ We'll be honest if we're not the right fit

◆ Response within 24 hours